LinkedIn lead generation

Qualified conversations, not connection counts.

We build and run the whole LinkedIn motion for you — targeting, outreach, inbox, follow-up — and report on one number that matters: calls booked with people who can actually buy.

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Why it goes wrong

Volume is not the problem

Most founders already have a few thousand connections. What they do not have is a repeatable reason for the right 200 of them to reply this month.

Templates stopped working

The generic three-message sequence everyone downloaded in 2019 now reads as spam within a line and a half. Relevance has to be built into the first sentence.

Nobody owns the inbox

Outreach that generates replies and then leaves them sitting for four days converts worse than no outreach. The inbox is the job, not the afterthought.

What you get

Everything in the engagement, listed.

No tiers, no bundles you did not ask for. If something on this list is irrelevant to you we take it out and price accordingly.

Profile and offer positioning rewrite — so the page reads as an offer, not a CV
ICP definition, then list building by title, company size, industry and geography
Ongoing list enrichment and de-duplication against your CRM
Conversation sequences written per persona, not one template for everyone
Daily inbox management: objections, nurture, qualification, booking
Sponsored Content and Lead Gen Form campaigns behind the organic layer
Calendar handoff, reminders and no-show follow-up
Weekly report: conversations opened, qualified leads, calls booked, cost per call

How it runs

Positioning week

Before anything is sent we agree the offer, the ICP and the disqualifiers. Most of the eventual result is decided here.

Build

Profile rewrite, list build, sequence copy, tracking. You approve every message before it goes out.

Run

Daily sending and inbox work. First conversations usually inside week one; first booked calls typically weeks two to four.

Tighten

Weekly review against reply rate and cost per qualified call. Sequences and list criteria get rewritten based on what actually replied.

Who it is for

This works when a single closed client is worth four figures or more, and when you can take the calls we book.

Consultants and professional services
Financial services, insurance and mortgage
B2B SaaS and agencies selling to mid-market
Coaches with a high-ticket programme

Questions we get asked

How long before we see booked calls?

First conversations usually start inside the first week of sending. Booked calls typically land between weeks two and four — the gap depends on how long your buying cycle is and how tight the ICP is.

Do you use automation tools that risk my account?

We work within safe daily limits and do not use scraping tools that put the account at risk. The scale comes from better targeting and copy, not from volume that gets profiles restricted.

Whose LinkedIn account do you work from?

Yours. Buyers reply to a person, not a company page. We work inside your account with your approval on messaging, and you can read every conversation at any time.

Is Sales Navigator required?

Strongly recommended, and it is the one tool we ask you to pay for directly. The filtering it gives on company size, seniority and recent activity is what makes list quality possible.

Also worth reading

Meta ads → LinkedIn coaching → AI follow-up → Profile optimisation → All services →