LinkedIn ads

The expensive channel, run so it pays.

LinkedIn has the best B2B targeting on the internet and the worst tolerance for a weak offer. We build the account structure, the creative and the measurement so a high CPM still produces an affordable qualified lead.

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Free LinkedIn Marketing Strategy e-book when you book

Why it goes wrong

The CPM scares people off

LinkedIn clicks cost several times what Meta clicks do. That is only a problem if you measure clicks. Judged on cost per closed deal in mid-market B2B, it is frequently the cheapest channel you have.

Broad targeting burns budget

The temptation is to target every job title that might buy. Narrow, well-excluded audiences with a specific offer outperform wide ones at a fraction of the spend.

Lead Gen Forms cut both ways

They lift conversion rate dramatically and lower lead intent just as much. They need qualifying questions and a follow-up sequence behind them, or you buy a spreadsheet of names.

What you get

Everything in the engagement, listed.

No tiers, no bundles you did not ask for. If something on this list is irrelevant to you we take it out and price accordingly.

  • Account and Campaign Manager audit, or a clean build if you are starting fresh
  • Offer and funnel design — lead magnet, landing page, thank-you flow
  • Audience architecture: job title, seniority, company size, industry, plus exclusions
  • Matched audiences from your CRM lists and website traffic
  • Sponsored Content, Document Ads, Message Ads and Lead Gen Forms
  • Creative and hook variants, tested systematically rather than swapped on a hunch
  • Conversion tracking, offline conversion upload and CRM handoff
  • Weekly optimisation and a monthly report on cost per qualified lead
How it runs

01

Audit or build

We review existing spend and tracking first. Broken conversion tracking is the single most common finding, and nothing can be optimised until it is fixed.

02

Offer before audience

A precise, valuable offer in front of a broad audience beats a vague one in front of a perfect audience. We design the offer first.

03

Test at controlled spend

A deliberate learning budget across a small number of audience and creative combinations, so results are readable instead of anecdotal.

04

Scale what pays

Budget moves to the combinations that produce qualified leads. Everything else is turned off without sentiment.

Who it is for

LinkedIn Ads makes sense above roughly a four-figure deal value and a defined job-title audience.

  • B2B services selling to mid-market and enterprise
  • Financial and professional services
  • SaaS with a sales-led motion
  • Recruitment and training providers
Questions we get asked

What is a realistic minimum ad budget?

Below about USD 1,500 a month of media there is not enough data to optimise on, and you are better off putting that money into organic LinkedIn outreach first. We will tell you honestly which side of that line you are on.

Who owns the ad account?

You do. We work inside your Business Manager and your billing, so the account history, the pixel and the audiences stay yours if we ever stop working together.

What cost per lead should I expect?

It varies far too much by industry and offer for a number here to be honest. What we commit to is measuring cost per *qualified* lead from the start, and telling you inside 60 days whether the channel is viable for your offer.

Can you run ads and organic outreach together?

That is the preferred setup. Ads warm the account list, outreach opens the conversation, and the same buyer sees you in two places. Most clients start with one and add the other in month two or three.

Also worth reading
LinkedIn lead generation → Meta ads → YouTube ads → All services →

Thirty minutes, no pitch deck.

We will tell you on the call whether linkedin ads is the right first move for your offer — including when it is not. The LinkedIn Marketing Strategy e-book is yours either way.

Book a discovery call Send a message instead →