YouTube ads

Cheap attention for offers that need explaining.

Some offers cannot be sold in a headline. YouTube buys you two minutes of a prospect’s attention for less than a LinkedIn click — then hands the warmed audience to the channels that close.

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Why it goes wrong

Complex offers die in feeds

If your value takes ninety seconds to explain, a static image will never do it. Video is the only format with enough room, and YouTube is where people are already watching.

The first five seconds are the whole game

In-stream ads are skippable. If the hook does not earn attention immediately, you have paid for nothing and learned nothing.

It rarely closes on its own

Treated as a direct-response channel in isolation, YouTube usually disappoints. Treated as the top of a funnel that LinkedIn and Meta close, it is often the cheapest lead source in the mix.

What you get

Everything in the engagement, listed.

No tiers, no bundles you did not ask for. If something on this list is irrelevant to you we take it out and price accordingly.

  • Script and storyboard built hook-first, for skippable placements
  • Campaign build across in-stream, in-feed and Demand Gen
  • Keyword, topic, placement and custom-intent audience targeting
  • Landing page and conversion tracking setup
  • View and engagement audiences pushed back to Meta and LinkedIn
  • Weekly optimisation on cost per view, then cost per lead
  • Creative iteration on hooks based on retention drop-off
How it runs

01

Script

Hook, proof, offer — in that order, written for someone whose finger is over the skip button. We write it before a camera is switched on.

02

Produce lean

Talking-head footage shot on decent phone or webcam kit converts fine. Production value matters far less than the first five seconds.

03

Buy attention

Launch on custom-intent and placement targeting, optimise for retention first. Cost per lead only becomes meaningful once retention is healthy.

04

Feed the funnel

Everyone who watched becomes a retargeting audience on Meta and LinkedIn, so the same buyer meets you three times in a week.

Who it is for

YouTube earns its place when the offer needs education and the deal value justifies a multi-touch funnel.

  • High-ticket coaching and training programmes
  • Financial products and advisory services
  • Considered B2B purchases with long cycles
  • Anyone already comfortable on camera
Questions we get asked

Do I have to appear on camera?

It performs best if you do — founder-led video builds the trust the ad is there to build. Where that is not possible we work with screen recordings, client footage and stock, but expect to pay more per lead.

How long should the ad be?

Long enough to make the case and not a second longer. In practice: 30 to 60 seconds for a lead magnet, two to five minutes for a high-ticket offer that needs the full argument.

Is this cheaper than Meta?

Cost per view is dramatically cheaper. Cost per lead is usually comparable, and cost per *closed deal* is often better because the prospect arrives already having heard you out for two minutes.

Can you run this without the other channels?

We can, but we will tell you it is not where your money is best spent. YouTube’s value here is as the awareness layer under LinkedIn or Meta — on its own it is a slower, less predictable route.

Also worth reading
Meta ads → LinkedIn ads → AI follow-up → All services →

Thirty minutes, no pitch deck.

We will tell you on the call whether youtube ads is the right first move for your offer — including when it is not. The LinkedIn Marketing Strategy e-book is yours either way.

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